5. WHEN YOU SUBSCRIBE TO BWD YOU JOIN A FAMILY OF BIRD WATCHERS JUST LIKE YOU. No kidding. In fact, we wish we were birding right now, but we're trying to make a good impression on you (so you'll spend your time and money with us). Is it working?
4. OUR CONTENT IS ENTERTAINING, INFORMATIVE, AND TRUSTWORTHY. Lots of stuff you read on the Internet and in print does not truly qualify for these adjectives. Ours does. We are content experts when it comes to birds and birding.
3. WE OFFER MORE THAN JUST A PRINT MAGAZINE SUBSCRIPTION. We have an amazing website, an award-winning digital edition that's free with your print subscription, a cool app for your favorite mobile devices, lots of books we've either written or edited (or both), a backyard publication, a free e-newsletter, a hugely popular podcast, two birding blogs, and lots more content on the way via all of these channels.
2. WHEN YOU CALL US (OR E-MAIL US) YOU REALLY GET US—not some far-flung call center or circulation agency. Ever tried to get your bird questions answered by "Steve" via the customer help line in Madras? You call BWD, you get BWD. And it will probably be my mom, Elsa (BWD's founding publisher) who answers the phone.